Month: October 2026

The Truth About College Costs: What Families Really Need to Know (Ep. 8)

The Truth About College Costs: What Families Really Need to Know (Ep. 8)

Do you make too much money for college financial aid but still worry about paying the full tuition bill? Before you cross an expensive college off the list, do you know what your family might actually pay?

In this episode, Brock Jolly, CFP®, talks about how to pay for college without draining your savings, taking on more student loan debt than necessary, or losing sight of retirement. He explains how financial need, academic merit, the Student Aid Index, asset positioning, and school selection can affect your college funding options. Brock also shares why upper-middle-income and high-income families shouldn’t automatically rule out financial aid, merit scholarships, or private colleges based on the sticker price alone.

You’ll learn about:

  • How financial need and academic merit can affect your aid eligibility at each college
  • Why the same student may receive very different financial aid offers from different schools
  • How upper-middle-income and high-income families can explore merit scholarships
  • How to compare a college’s sticker price with your family’s potential net cost
  • And more!

Resources:

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