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Welcome to The Little-Known Secrets of Paying for College! The podcast that proves sending your kids to college doesn’t have to feel like buying a small island. Hosted by Brock Jolly, Certified Financial Planner, and Founder of The College Funding Coach ® , this show is for parents who want to give their kids a great education without breaking the bank in the process. Let’s face it: college is expensive, the process is confusing, and most families are stuck asking, “How do we make it all work?” We all want to give our children a brighter future, and for many, college is a part of that. If you’re like many families, you may be torn between saving for college or retirement. It doesn’t have to be that way. Each episode, Brock and a lineup of financial experts, counselors and trusted advisors sit down to tackle the tough questions and share proven strategies - from saving smarter and maximizing aid to scholarships, tax-savvy planning and ways to capture free money for college!